Portland Leather Goods
Logo Redesign
Brand Strategy
Brand Identity System
Visual Storytelling
Problem:
Portland Leather Goods had strong products but lacked a cohesive visual identity that matched its values. The brand didn’t fully connect with audiences through its current design, missing the chance to reflect its roots in craftsmanship, adventure, and the Pacific Northwest spirit.
Portland Leather Goods had strong products but lacked a cohesive visual identity that matched its values. The brand didn’t fully connect with audiences through its current design, missing the chance to reflect its roots in craftsmanship, adventure, and the Pacific Northwest spirit.
Solution:
This rebrand and campaign refresh brought new life to the brand by grounding it in story and symbolism. The new logo cleverly integrates a NW-pointing compass and North Star—icons that reflect Portland’s location and the brand’s adventurous spirit. This refined identity and strategy more accurately tell the story of Portland Leather Goods: rooted in craftsmanship, exploration, and heritage.
The refreshed visuals and brand voice create a seamless bridge between product and identity—appealing to a younger, style-conscious demographic while still resonating with loyal customers who value timeless quality and authenticity.
Impact:
The refreshed identity gives Portland Leather Goods a stronger voice and visual presence. It now connects emotionally with its audience, telling a clearer story of heritage, quality, and exploration—setting the brand up to grow while staying true to its roots.
The refreshed identity gives Portland Leather Goods a stronger voice and visual presence. It now connects emotionally with its audience, telling a clearer story of heritage, quality, and exploration—setting the brand up to grow while staying true to its roots.
