"The Art of Framing"
Photography
Conceptual Art Direction
Editorial + Visual Storytelling
Book Layout & Production
Problem:
While visiting the National Gallery of Modern and Contemporary Art (GNAM) in Rome, we were challenged to reframe the way we viewed and documented the exhibition—moving beyond the artwork itself to uncover new visual relationships. I noticed an unexpected contrast: the ornate, gold-framed paintings of the past versus the minimal, nearly invisible framing of modern pieces. The visual language of the “frame” had changed—but what did that say about our cultural shift in how we present and perceive art?
While visiting the National Gallery of Modern and Contemporary Art (GNAM) in Rome, we were challenged to reframe the way we viewed and documented the exhibition—moving beyond the artwork itself to uncover new visual relationships. I noticed an unexpected contrast: the ornate, gold-framed paintings of the past versus the minimal, nearly invisible framing of modern pieces. The visual language of the “frame” had changed—but what did that say about our cultural shift in how we present and perceive art?
Solution:
I created a photography book that explores this shift—focusing not on the artwork, but on the frames that surround it. By visually juxtaposing Baroque, gilded frames with the stark openness of contemporary displays, the book tells a story about how presentation influences perception. The book design itself mirrors this contrast, starting visually dense and ornate, then moving toward open, spacious compositions—letting the absence of a frame become part of the narrative.
I created a photography book that explores this shift—focusing not on the artwork, but on the frames that surround it. By visually juxtaposing Baroque, gilded frames with the stark openness of contemporary displays, the book tells a story about how presentation influences perception. The book design itself mirrors this contrast, starting visually dense and ornate, then moving toward open, spacious compositions—letting the absence of a frame become part of the narrative.
Impact:
This project reimagined how we view not only art, but context. It invites viewers to consider the silent but powerful role of the frame in shaping meaning. More broadly, it reflects on how design has evolved—what we choose to emphasize, and what we now allow to disappear. The result is a quiet but provocative visual essay that speaks to the evolution of artistic experience.
This project reimagined how we view not only art, but context. It invites viewers to consider the silent but powerful role of the frame in shaping meaning. More broadly, it reflects on how design has evolved—what we choose to emphasize, and what we now allow to disappear. The result is a quiet but provocative visual essay that speaks to the evolution of artistic experience.
