Iowa State University Brew Lab
Logo Design
Brand Identity System
Visual Storytelling
University + Community Brand Integration
Problem:
Iowa State University’s Brew Lab needed a brand refresh that captured both the craftsmanship of their brewing program and the pride of the university’s heritage. The existing identity lacked distinctiveness and emotional connection—especially in a space where tradition, storytelling, and local pride are key to brand loyalty.
Iowa State University’s Brew Lab needed a brand refresh that captured both the craftsmanship of their brewing program and the pride of the university’s heritage. The existing identity lacked distinctiveness and emotional connection—especially in a space where tradition, storytelling, and local pride are key to brand loyalty.
Solution:
The new logo combines beer culture with campus tradition. It cleverly integrates visual elements like hops, barley, a beer glasses, while honoring Iowa State’s history through a nod to Lancelot and Elaine, the university’s iconic swans. The color palette ties back to ISU’s recognizable colors, creating a cohesive system that feels both authentic and elevated.
The new logo combines beer culture with campus tradition. It cleverly integrates visual elements like hops, barley, a beer glasses, while honoring Iowa State’s history through a nod to Lancelot and Elaine, the university’s iconic swans. The color palette ties back to ISU’s recognizable colors, creating a cohesive system that feels both authentic and elevated.
Impact:
A thoughtful brand identity that strengthens ISU Brew Lab’s presence on campus and beyond. It bridges academia and craft, helping the program attract more attention, foster community pride, and tell a richer story.
A thoughtful brand identity that strengthens ISU Brew Lab’s presence on campus and beyond. It bridges academia and craft, helping the program attract more attention, foster community pride, and tell a richer story.
After presenting to the client and team, the logo was unanimously agreed upon as the most favorited.
