ISU Athletics
Social Media Campaigns
Print & Digital Advertising
Cross-Sport Brand Cohesion
Problem:
College athletics move fast—and so does the content that supports it. With dozens of teams and events happening year-round, The Iowa State Athletics department needs fresh, high-quality graphics that could keep up. The challenge is creating visuals that feel exciting and new, while still remaining true to Iowa State’s iconic brand colors and identity. Every piece needs to push creative boundaries, yet stay cohesive across platforms, teams, and audiences.
College athletics move fast—and so does the content that supports it. With dozens of teams and events happening year-round, The Iowa State Athletics department needs fresh, high-quality graphics that could keep up. The challenge is creating visuals that feel exciting and new, while still remaining true to Iowa State’s iconic brand colors and identity. Every piece needs to push creative boundaries, yet stay cohesive across platforms, teams, and audiences.
Solution:
Over the past three years, I've collaborated with the ISU Athletics creative team to design a wide range of content—from social media graphics and digital ads to merchandise and game-day materials. Each piece was crafted to feel bold and fresh while working seamlessly within brand guidelines. I focused on smart use of color, typography, and layout to deliver dynamic visuals that stood out—without losing sight of the legacy and pride behind the Cyclone brand.
Over the past three years, I've collaborated with the ISU Athletics creative team to design a wide range of content—from social media graphics and digital ads to merchandise and game-day materials. Each piece was crafted to feel bold and fresh while working seamlessly within brand guidelines. I focused on smart use of color, typography, and layout to deliver dynamic visuals that stood out—without losing sight of the legacy and pride behind the Cyclone brand.
Impact:
My work helps to elevate the look and feel of ISU Athletics across all channels, generating excitement, increasing fan engagement, and building a consistent visual identity for every sport. It's also strengthened my skills in fast-paced design, brand storytelling, and team collaboration—tools that I’ll take with me into any creative environment.
My work helps to elevate the look and feel of ISU Athletics across all channels, generating excitement, increasing fan engagement, and building a consistent visual identity for every sport. It's also strengthened my skills in fast-paced design, brand storytelling, and team collaboration—tools that I’ll take with me into any creative environment.
