2038 Reykjavik Winter Olympics
Brand Identity System
Logo Design
Global Campaign Concept
Cultural + Strategic Brand Positioning
Problem:
Designing for the Olympics is no small task—it’s a global brand system that must resonate across cultures, languages, and generations. For the 2038 Winter Games in Reykjavík, Iceland, the challenge was twofold: reflect the distinct identity of the host city and country, while also anticipating the needs of future audiences. The brand needed to feel fresh and forward-thinking, while still honoring the Olympic legacy and traditions.
Designing for the Olympics is no small task—it’s a global brand system that must resonate across cultures, languages, and generations. For the 2038 Winter Games in Reykjavík, Iceland, the challenge was twofold: reflect the distinct identity of the host city and country, while also anticipating the needs of future audiences. The brand needed to feel fresh and forward-thinking, while still honoring the Olympic legacy and traditions.
Solution:
This identity strikes a balance between past and future, local and global. Inspired by Reykjavík’s natural extremes, cultural pride, and modern innovation, the system uses bold typography, dynamic patterns, and scalable assets that can adapt across digital, environmental, and campaign applications. The visual storytelling is built to unify the world through the energy and emotion of sport—while keeping Iceland at the heart of it.
This identity strikes a balance between past and future, local and global. Inspired by Reykjavík’s natural extremes, cultural pride, and modern innovation, the system uses bold typography, dynamic patterns, and scalable assets that can adapt across digital, environmental, and campaign applications. The visual storytelling is built to unify the world through the energy and emotion of sport—while keeping Iceland at the heart of it.
Impact:
A flexible, future-ready brand system that celebrates Icelandic identity while reaching a new generation of global viewers. It connects tradition with transformation—designed to be seen, remembered, and felt across every Olympic stage.
A flexible, future-ready brand system that celebrates Icelandic identity while reaching a new generation of global viewers. It connects tradition with transformation—designed to be seen, remembered, and felt across every Olympic stage.
Awards: Voted Best Overall by professors, peers, and Department Chair of Iowa State University College of Design
